I had absolutely no idea what I was going to blog about for my first post. On this long MLK weekend, I went on a cabin trip with 20 of my close friends to the Blue Ridge Mountains. This Apple commercial had shown up during a playoff game we were all watching between the Atlanta Falcons and Seattle Seahawks (in which the Falcons won but that’s a topic for a different day). Most were on their phones, some were conversing with one another, and others were getting something to eat, but when this commercial came, I noticed that it grabbed everyone’s attention.
It was so peculiar and odd at first that it caught everyone’s attention and they all wanted to see what it was about. The guy dancing in the video was dancing sideways, upside down, and in odd various angles. Everyone was dead silent watching this guy make an array of spectacular moves and was in awe of how he was moving so quickly to the beat. After the commercial, we all talked about how cool his dance moves were but not only that, we all shared our opinion on the sole purpose of the commercial, the airpod headphones. Some talked about how they thought it was dumb that they made them wireless and other loved the innovative idea of the headphones. All on all, Apple did exactly what they wanted us to do…talk about the airpods.
Apple’s attention grabbing commercial was able to take a group of millennials, who are known to be the best at zoning out during commercials, and make every single person pay attention. We are not always a huge fan of the products that Apple introduces to the world. However, they do a great job of making us talk about it and convincing at least someone in that room that they need it. Their continued success is a prime example of that and I applaud Apple for the detailed work in their commercials and hopefully I’ll be getting a pair of Apple airpod headphones soon.